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online marketing - SMM SEM SMO SEO DAO  

Categories Social Media Categories and Tools January 15, 2010 English / German	Monitoring Tools to Check Social Media Presences updated February,2010 English / German	Concept The Social Media Marketing Concept updated February 15,2010 English / German	Measurement of Social Media Marketing Results updated February,2010 English / German coming soon
ROI Social Media Marketing Return on Investment updated February, 2010 English / German	Statistics Social Media Studies and News updated February, 2010 English / German	Theory Social Media Theorie and Future updated January, 2010 English / German	Understanding Twitter updated February, 2010 English only
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• 20 Tools For Fast Results in Social Media Marketing
  (December, 2009)
  SMM is NOT about Facebook Fanpages, Twitter Accounts, Blogging and YouTube Channels. Tricks of the trade are tagging, hashtags, keyword use, trend management, social bookmarks, content sharing, social media optimization and other handcrafted activities.
  [Here is an overview of the toolbox...]



• Monitoring Social Media - 35 tools to find out whats going on with your brand and your competitors
  (update February 4, 2010)
  Check 15 online tools regularly, include them into your processes and routines. Get a grip on online trends and presences.
  [more...]



• 15 Keys to Measuring Social Media Marketing Results
  (December 14, 2009)
  - traffic and conversion metrics
  - social media presence metrics
  [click for details]



• 10 Study Results on Social Media Growth and measuring ROI (January 28, 2010)
  User-generated content is growing fast:
  +400% use of Twitter to inform and ask about products and services,
  +59% use of customer ratings and reviews,
  +24% use of social media for pre-sales Q&A.
  (Bazaarvoice and CMO Club on MarketingProfs, 2009)
  [more...]



• Social Media Usage has increased by 82% in 2009 (January 26, 2010)
  Mashable: Facebook, Twitter, YouTube, blogs, and social interaction are becoming the focus of our online interactions, even more than search.
  [more...]



• The Social Media Marketing Concept in 7 Logic Steps
  (November 30, 2009)
  A seven step approach to work out a social media marketing concept.
  [read it]



• 4 Marketing Situations in the Age of Social Media (update February 3, 2010)
  Marketing faces one of 4 situations brought upon brands by social media.
  [more...]



• 3 Important Reasons for Marketing on Twitter, allthough 90% of it is Nonsense
  (update February 16, 2010)
  Even though 64% of Twitter users are 25-54 year olds, checking the twitter trends just speaks a very different language. The reasons are [...]



• 8+ uses for Twitter (January 25, 2010)
  Twitter 4 beginners and what you can do with it.
  [more...]



• 7 Tools to Monitor and Display your Web Presence
  (update February 4, 2010)
  Don't just rely on the Google search engine universe, add these services for a more complete picture.
  [more...]



• 20 most frequented Social Network Sites in Germany
  (January 20, 2010)
  50% of German web users visit social network sites frequently.
  +400% use of Twitter to inform and ask about products and services,
  +59% use of customer ratings and reviews,
  +24% use of social media for pre-sales Q&A.
  (Bazaarvoice and CMO Club on MarketingProfs, 2009)
  [Check stats here....]



• 14 Marketing Facts and Numbers around Social Media in Germany
  (update February 5, 2010)
  73% of German marketing decision makers believe to only trace their competitors in online community building for their brands. 79% believe to be behind in social network use and mobile marketing. Hence, budged reallocation is the plan: only ...[read on]
  (Vivaldi Partners Decision Maker Study 2010)