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Social Media Marketing Handbook for CEOs, CMOs and General Managers Instructions, Checklists, Decisions, Examples(written in German) How to come up quickly with a professional social media marketing concept? How do you plan social media marketing? How can you monitor social media activity? How to formulate a strategy? Where to take the content from? Was is SMO and SEO? How does seeding really work? What can social media marketing really achieve? How do you measure it? How to integrate social media marketing into the company processes? (ISBN 978-3-8442-0453-7)    Also available as ebook! Get it from Amazon!    Would you want it for Kindle? Just published: 2nd edition with updates and more monitoring! --->

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Social Media Monitoring Instruments for CEOs, CMOs and General Managers Methods, Checklists, Software-Tools (written in German) Which segments of your target group are online? Which segments communicate online and which segments are mere consumers of communication? Which are the platforms where target group communication takes place? What is the content of your target group's online communication? Can you extract needs, expectations, possibilities for differentiation, chances/risks? What is the breakdown of social media noise level, share of voice and share of noise? Order it now ---> Also available as ebook!