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eBook
Digital Marketing Strategy and Instrument Selection
Combination Offer
The 10 “cheat sheets” and the method to select the right digital
marketing channels have been successfully used by some of the
author’s DAX30 clients. In this short, results driven collection of
slides and worksheets you will find
- the instructions for selecting your digital marketing strategy in 8 steps,
- 10 cheat sheets that you are welcome use as well as to copy
and paste into your marketing presentation.


This eBook is a combination offer of

Digital Marketing Strategy Development and
Digital Marketing Channel Selection

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The Pied Piper (in English Language)
The children's book with free online content:
- music videos,
- soundtracks,
- a flute song compete with scores,
- wallpapers and an animated gif for PC, tablets, iphones and email fun.
- app and family creativity game are planned.

(ISBN-10: 1482334798, ISBN-13: 978-1482334791)
Get it from Amazon! Also available for Kindle!

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Social Media in Germany (in English Language)
A 36 Page Summary for International Marketers
The specifics of the German social media landscape.
The top20 social networks in Germany.
User distribution and reach.
Description of German social networks.
How to structure digital marketing for Germany?
How to organize social media monitoring for the German language?
German online advertising overview.
The shape of the consumer market in Germany
How to find a local agency?


(ISBN: 978-3-8442-2088-9)    Also available as ebook!
Get it from Amazon!    Would you want it for Kindle?

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Social Media Marketing Handbook for CEOs, CMOs and General Managers
Instructions, Checklists, Decisions, Examples (written in German)
How to come up quickly with a professional social media marketing concept?
How do you plan social media marketing?
How can you monitor social media activity?
How to formulate a strategy?
Where to take the content from?
Was is SMO and SEO? How does seeding really work?
What can social media marketing really achieve? How do you measure it?
How to integrate social media marketing into the company processes?


(ISBN 978-3-8442-0453-7)    Also available as ebook!
Get it from Amazon!    Would you want it for Kindle?
Just published: 2nd edition with updates and more monitoring! --->

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Social Media Monitoring Instruments for CEOs, CMOs and General Managers
Methods, Checklists, Software-Tools (written in German)
Which segments of your target group are online?
Which segments communicate online and which segments are mere consumers of communication?
Which are the platforms where target group communication takes place?
What is the content of your target group's online communication?
Can you extract needs, expectations, possibilities for differentiation, chances/risks?
What is the breakdown of social media noise level, share of voice and share of noise?


Order it now --->
Also available as ebook!